SVITLANA MEDVEDYKSmartBizAI

EXPERIENCE + RESUME

Experience built across revenue, leadership and systems

16+ years in B2B sales and marketing, 14+ years in leadership, plus hands-on AI / no-code systems building for modern GTM and RevOps.

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FULL CAREER

06.2022 - Present

Head of Sales & Marketing | Brainz

Lead GTM, demand generation and founder acquisition for an agentic venture builder that delivers custom software development for equity under a Business for Equity model.

  • Own GTM and lead-generation strategy across US and EU markets, from ICP and sourcing through qualification, outreach and sales conversations.
  • Designed the Signal-Based, 5-Axis Lead-Scoring Outreach System: 288 first touches → 48.6% acceptance → 30.9% verified reply rate → 22 call bookings in ~6 weeks.
  • Built and iterated lead qualification, message playbooks and validation workflows using real funnel data rather than static outreach scripts.
  • FuseIQ: 51 leads, 10 wins in 105 days, with 1 additional contract finalizing.
  • Kensai: 21 leads in 42 days, with 2 deals progressing to finalization.
  • Build AI-powered sales and marketing systems for lead research, processing, reporting and repetitive GTM operations.
09.2025 - Present

GTM & Automation Builder | Upwork

Design and build AI-powered GTM, RevOps and automation systems for B2B founders and teams.

  • Built 50+ AI/no-code automations with APIs, approvals, logging and human-in-the-loop workflows.
  • Growth Engine: automated lead operations and enrichment, saving approximately 200 hours/month and ~$72K/year.
  • LeadGen Control: unified 6,861 leads across outreach channels and eliminated 8+ hours/week of manual reporting.
  • AI Content Engine: saved 40+ hours/month and reduced content production cost by up to ~50×.
  • Hands-on stack includes Claude, n8n, Airtable, Supabase and GTM/outbound tools.
2020 - 2021

Marketing Manager / Project Manager | ECPC-100

Led marketing, analytics and project execution, using customer behavior and financial performance to guide acquisition and retention decisions.

  • Led a team working with cohort analysis, repeat-purchase behavior and LTV modeling.
  • Data-driven channel and campaign decisions helped double project cash flow in 4 months.
  • Top campaigns achieved ROI of 1000%+.
  • Managed email marketing for a 50K+ Mailchimp database, including campaign and automation logic.
  • Combined marketing execution with project coordination and performance analysis.
2015 - 2020

Marketing Manager | Yana Luxury Travel

Led end-to-end marketing for a luxury travel business, combining brand, digital acquisition and customer lifecycle operations.

  • Managed content, website, social media, billboards, SEO and Meta Ads.
  • Built and developed CRM and online-booking processes.
  • Planned and executed email campaigns, triggers and customer communications.
  • Coordinated internal team members and external contractors across marketing initiatives.
05.2010 - 09.2015

Head of Sales | Triada

Built and scaled the sales organization from the ground up, combining team development, structured sales management and hands-on enterprise selling.

  • Built the sales department from 0 to 20 closers and account managers.
  • Introduced documented sales processes, KPI systems, performance management and coaching.
  • Grew the business to approximately 80% market share in 4 years.
  • Supported expansion into international markets.
  • Personally sourced and closed a $250K+/year enterprise contract with Forbes Ukraine / UMH Group - from cold networking to signature, with zero existing relationship.
2001 - 2009

Earlier Career

Earlier roles in executive assistance, database/content operations, coordination and entrepreneurship, providing the operational foundation for later leadership roles.

Assistant to General Manager · Database Editor · Private Entrepreneur · Administrative & Coordination Roles

SKILLS & OPERATING STRENGTHS

Sales leadership: team building, coaching, KPI systems, pipeline forecasting
Client advisory: translating business goals into roadmaps, scoping and commercial conversations
GTM systems: ICP, sourcing, lead scoring, intent signals, outreach design and messaging iteration
AI-native automation: Claude, ChatGPT, n8n, Make, Airtable, Supabase
CRM & revenue operations: HubSpot, Pipedrive, Salesforce, reporting and process design

CERTIFICATIONS & EDUCATION

  • Claude 101, AI Fluency Framework, Introduction to Claude Cowork - Anthropic (2026)
  • n8n Intermediate (2025)
  • Make.com Intermediate (2024)
  • Marketing Automation School - MASC (2024)
  • IT Project Management - Web Academy (2021)
  • Advanced English C2 - Kaplan International, Berkeley, USA (2021)
  • Online marketing - Cursor (2019)
  • Building a B2B Sales Department - National Training Agency (2012)
  • Bachelor's - KPI, Publishing & Editing (1995-2000)

LANGUAGES

  • Ukrainian - native
  • English - C2, Kaplan certified

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