CASE STUDIES

Selected work. Measurable outcomes

A mix of revenue leadership, GTM systems and AI automation - focused on the business problem, what I changed, and the measurable result.

FEATURED CASES

01GTM SYSTEMS · BRAINZ · 2026

Signal-Based, 5-Axis Lead-Scoring Outreach System

288 first touches

48.6% acceptance

30.9% verified reply

22 call bookings

STACK & CHANNELS

Claude Cowork · Google Sheets · LinkedIn · YC Co-Founder Matching · Wellfound · F6S · Foundersbase

Intent sources5-axis scoringHard gatesSegmentMessageValidate

Why it worked

The system focused effort on high-intent, high-fit prospects using signal-based sourcing, hard qualification gates and continuously tested messaging instead of mass outreach.

Best fit for

Venture studios, B2B SaaS, custom software / agency & consulting sales, recruiting & staffing, partnerships, and VC/PE deal sourcing.

02REVENUE LEADERSHIP · TRIADA

Sales Organization & Market Expansion

0 → 20 sales team

80% market share in 4 years

$250K+/yr enterprise contract

Closed cold, zero relationship

HireTrainProcessKPICoachClose

Why it worked

Growth came from building the sales function as a system - hiring and developing the team, introducing structured processes, KPIs and performance tracking, while personally leading high-value enterprise sales from first contact to signature.

Best fit for

B2B companies building a sales function from scratch, scaling an existing team, entering new markets, or needing stronger sales management, accountability and enterprise deal execution.

03AI-POWERED GTM AUTOMATION · UPWORK

Growth Engine

~200 hrs/month saved

~$72K/year savings

1,000 leads/month capacity

TECH STACK

n8n · Supabase · RelevanceAI · La Growth Machine · LLMs

Lead sourceEnrichPersonalizeLinkedInEmailTrack

Why it worked

The system combined lead enrichment, AI-powered personalization and LinkedIn + email execution in one automated flow, replacing repetitive SDR work while keeping outreach context-aware and personalized.

Best fit for

B2B founders, agencies, sales teams and growth-stage companies running outbound at scale but looking to increase volume without increasing SDR headcount or operational cost.

04MARKETING & GROWTH · ECPC-100

Growth & Marketing System

2× project cash flow in 4 months

ROI 1000%+ on top campaigns

50K+ Mailchimp database

CohortsRepeat purchaseLTVChannel ROIReallocateGrow

Why it worked

Growth decisions were driven by cohort behavior, repeat-purchase analysis, LTV and channel-level performance rather than traffic volume alone - allowing budget and campaigns to be continuously shifted toward the highest-return opportunities.

Best fit for

Digital businesses with multiple acquisition channels, measurable customer value and repeat-purchase economics that need stronger marketing analytics, budget allocation and growth optimization.

05REVOPS & OUTREACH ANALYTICS

LeadGen Control

6,861 leads unified

8+ hrs/week reporting eliminated

Weekly AI recommendations

TECH STACK

Airtable · SkyLead · Snov.io · Slack · API / JSON integrations

LinkedInEmailAirtableAnalyzeRecommendSlack

Why it worked

The system brought LinkedIn and email outreach data into one source of truth and added an AI analysis layer that turns weekly performance into concrete optimization actions instead of another dashboard to manually interpret.

Best fit for

B2B sales, RevOps and lead-generation teams running multiple outbound channels and tools that need unified reporting, faster decisions and continuous campaign optimization without extra analyst headcount.

MORE SELECTED WORK

06AI AUTOMATION

AI Content Engine

40+ hrs/month saved

~$14.4K/year labor savings

Content cost reduced up to 10-50×

TECH STACK

n8n · LLMs · Apify · Supabase · Slack · Heygen

Why it worked

Research, drafting, brand-voice control, formatting and publishing were connected into one automated workflow, with human approval available wherever judgment was required.

Best fit for

Founders, agencies, consultants and content teams that need consistent content output without scaling manual production at the same rate.